What makes your company special? What do you believe that others miss? Why should C-suite executives bet on you? This is your “Spiky Point of View,” or SPOV.
Whether you’re a startup, a billion-dollar company trying to pivot, or writing a byline article, your SPOV is the essence of your story. It convinces your audience that you solve an urgent need.
But C-suite leaders aren’t schooled in storytelling. They delegate to marketing or outside agencies that lack the credibility or knowledge to make the case. As a result, your special sauce sounds undifferentiated. Boring. Or worse, wrong.
Analyze, articulate, and amplify your SPOV 🌵
I help enterprise software companies uncover, articulate, and amplify their SPOV through a process I call S.E.E. As a content copilot, we’ll vet and tell your story with vigor.
After surgically carving out your Product Market Fit, we create a “rolling thunder” of bylines, compelling keynotes, credible eBooks, podcasts with a point of view, and professional investor pitches to amplify your SPOV with a consistent, steady, invigorating drumbeat.
Why me? My SPOV 🌵
With over 20 years as a C-suite software executive, my SPOV is that I possess three passions that rarely come in one package: technology depth, storytelling creativity, and proven C-level execution and leadership.
As a technologist, I’ve led MIT-founded software companies, co-written patents, and built teams. I’ve run engineering and product management from product inception to profitable growth.
As a storyteller, I deliver a pitch-perfect perspective to the C-suite. I’ve run a 70-person creative team, been a semi-professional photographer, and know how to reach and execute mainstream media.
As a leader, I’ve led the development of products that have won their analyst categories 21 times. I’ve built, bought, and led companies from zero to three billion in revenue as a founder, CEO, GM, and board member.
Let’s pave your path to growth together.
I share my passion for technology, storytelling and leadership with a small cohort of companies. To inquire, connect on LinkedIn.
THE PATH TO GROWTH IS PAVED BY YOUR SPIKY POINT OF VIEW 🌵
I have three passions that rarely come in one package: technology, storytelling and C-level leadership.
What is a Spiky Point of View?
A SPOV is your truth. It’s a surprising, vivid, counterintuitive way of looking at the world that’s unique to you. It’s your special sauce.
A great SPOV is rooted in your patents. Your counterintuitive way to solve an important problem. It’s found in what your customers say about you and what you know is true.
Get your SPOV right and you’ll inspire others, spark action, and grow.