Leaders of growth companies need to convince their most important stakeholders that their company has a unique way of solving a critical problem. But they spend little or no time developing their story and delegate it to marketing or an outside agency that lacks the credibility or knowledge to make the case.
That’s where I come in.
I provide board advisory, consulting, and creative leadership to growth companies. I help you uncover and articulate your “spiky point of view.” Your secret sauce. What sets you apart. Why your prospects should care.
A great SPOV is hard to find and easy to say. That’s what I do as a CEO and CPO copilot — to bring an outside-in perspective to articulate your SPOV, then create vivid content to share your SPOV with prospects, clients, and shareholders. We use bylines, keynotes, video shorts, eBooks, podcasts, investor pitches and mainstream media.
Don’t do more marketing; do better marketing. Find your SPOV with someone who knows what a great one looks like.
To inquire, connect on LinkedIn.
What’s a Spiky Point of View?
A SPOV is your truth. It’s a surprising, vivid, counterintuitive way of looking at the world that’s unique to you.
It’s your special sauce.
A SPOV breaks through the boring and the banal. It inspires teams. It motivates your audience to act. It breaks through the boring.