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Panera Bread Body Surfing
Panera Bread’s story is pure entrepreneurial inspiration. On NPR’s How I Built This, Ron Shaich, founder and CEO, compared building Panera to body surfing waves in the ocean. I loved that metaphor, and, 10 days, I’m going to share each element of his story, wrapped in the body surfing metaphor and images from some of the world’s best surfing photographers to illuminate each idea.