The Intrapreneuring Manifesto
AI that Helps You Skate to Where the Puck is Going to Be
Streaming data science is like an algorithmic Wayne Gretzky.
Are Blue Ocean Strategies Prescriptive or Descriptive?
The Panera Pandemic Pivot
The Panera Bread Blue Ocean
A critical question about Blue Ocean Strategy is whether its ideas are prescriptive or merely descriptive. That is, is there a recipe to find, define, and attack an uncontested market space? Or are they only visible after they appear, like a field of dreams? Au Bon Painβs metamorphosis into Panera Bread shows how one blue ocean was built.
Blue Ocean Strategy
Blue Ocean Strategy is one of the best-selling business strategy books of all time, but it is often misunderstood. Panera Bread is a great example of how to discover and execute a blue ocean strategy: