
Too Many Fields of Dreams

The Panera Bread Blue Ocean
A critical question about Blue Ocean Strategy is whether its ideas are prescriptive or merely descriptive. That is, is there a recipe to find, define, and attack an uncontested market space? Or are they only visible after they appear, like a field of dreams? Au Bon Pain’s metamorphosis into Panera Bread shows how one blue ocean was built.

Be Micro-Ambitious

Entrepreneurial Tribes
