The Hard Part
Stripe founders Patrick and John Collison remind us that great ideas can be simple. Their original payments system was 7 lines of code. Now Stripe is worth $36 billion. The idea was easy. The hard part was knowing which 7 lines mattered.
Seth Godin asks: how certain do you need to be? There are always doubts. Which college, job, dog, partner, product feature, house, word, stroke of the brush, note to sing. Which one should you choose?
Software is the ultimate hurdle-free market. All you need is an idea and a computer.
But that’s the hard part: knowing what business you’re in.